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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Die Betriebswirtschaft : DBW"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Die Betriebswirtschaft : DBW
International journal of sport management and marketing : IJSMM
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Journal of fashion marketing and management
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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
2
Die praktische Relevanz individualisierbarer Massengüter aus Sicht der Nachfrage
Kreuzer, Michael
;
Kühn, Richard
;
Michel, Stefan
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10003517888
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