//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
105
Markenimage
105
Consumer behaviour
72
Konsumentenverhalten
72
Brand management
44
Markenführung
44
Advertising effects
35
Werbewirkung
35
Brand
32
Markenartikel
32
Advertising
19
Werbung
18
Personality psychology
9
Persönlichkeitspsychologie
9
Beziehungsmarketing
8
Experiment
8
New product development
8
Produktentwicklung
8
Relationship marketing
8
Sponsoring
8
Sponsorship
8
Cognition
7
Internet marketing
7
Kognition
7
Online-Marketing
7
Product Placement
7
Product placement
7
Psychology of advertising
6
Werbepsychologie
6
Branding
5
Children
5
Kinder
5
Perception
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Wahrnehmung
5
Bewertung
4
Brand extension
4
more ...
less ...
Online availability
All
Undetermined
46
Type of publication
All
Article
105
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Conference paper
7
Konferenzbeitrag
7
Language
All
English
105
Author
All
Dens, Nathalie
4
Eisingerich, Andreas B
4
Pelsmacker, Patrick de
4
Alvarez, Claudio
3
Fournier, Susan
3
Ko, Eunju
3
Park, C. Whan
3
Alba, Joseph W.
2
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Calantone, Roger J.
2
Choi, Yung Kyun
2
Chun, HaeEun Helen
2
Dimofte, Claudiu V.
2
Eelen, Jiska
2
Fiske, Susan T.
2
Folkes, Valerie S.
2
Hagtvedt, Henrik
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Kim, Kyung Hoon
2
Knoll, Johannes
2
Li, Xiuping
2
Loken, Barbara
2
MacInnis, Deborah J.
2
Malone, Chris
2
Matthes, Jörg
2
Mattila, Pekka
2
Park, Jason Whan
2
Schmitt, Bernd
2
Smit, Edith G.
2
Song, Ji Hee
2
Yalch, Richard F.
2
Aaker, Jennifer
1
Agante, Loise
1
Akdeniz, M. Billur
1
Amar, Moty
1
Amaral, Nelson B.
1
Angle, Justin W.
1
Ariely, Dan
1
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of advertising : the quarterly review of marketing communications
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
2
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
3
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
4
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
5
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
6
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
7
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
8
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
9
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
10
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->