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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Eisingerich, Andreas B"
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Eisingerich, Andreas B
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Fournier, Susan
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Park, C. Whan
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business horizons
1
Journal of marketing
1
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ECONIS (ZBW)
4
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1
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B
;
Chun, HaeEun Helen
;
Liu, Yeyi
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Saved in:
3
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
4
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
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