//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand extension"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Brand image
58
Markenimage
58
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
24
Markenführung
24
Brand
17
Markenartikel
17
Experiment
7
New product development
7
Produktentwicklung
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
5
Beziehungsmarketing
5
Branding
5
Relationship marketing
5
Werbewirkung
5
Cognition
4
Kognition
4
Advertising
3
Aesthetics
3
Bewertung
3
Brand relationships
3
Emotion
3
Evaluation
3
Linguistics
3
Linguistik
3
Perception
3
Product quality
3
Produktqualität
3
USA
3
United States
3
Wahrnehmung
3
Ästhetik
3
Anthropomorphism
2
Automotive industry
2
Brands
2
Business ethics
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chun, HaeEun Helen
1
Eisingerich, Andreas B
1
Hagtvedt, Henrik
1
MacInnis, Deborah J.
1
Park, C. Whan
1
Patrick, Vanessa M.
1
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
17
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Nankai business review international
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->