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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Evaluation"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Brand management ; Vol. 3
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
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Asia Pacific journal of marketing and logistics
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Business horizons
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
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Die Betriebswirtschaft : DBW
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Düsseldorfer Schriften zur Finanzierung und Investition
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Financial internet quarterly
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International journal of advertising : the quarterly review of marketing communications
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Management von Universitäten : zwischen Tradition und (Post-)Moderne
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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2
Can including pros and cons increase the helpfulness and persuasiveness of online reviews? : the interactive effects of ratings and arguments
Schlosser, Ann E.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009259729
Saved in:
3
Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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