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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Perception"
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Perception
Brand image
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Markenimage
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Consumer behaviour
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Brand management
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Brand
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Graf, Laura K. M.
1
John, Deborah Roedder
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Landwehr, Jan Rüdiger
1
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Park, Ji Kyung
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
19
Journal of retailing and consumer services
9
International journal of hospitality management
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of marketing research : JMR
5
Marketing letters : a journal of research in marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
SpringerLink / Bücher
4
The journal of product & brand management
4
Tourism management : research, policies, practice
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Qualitative market research : an international journal
3
Tourism management perspectives : TMP
3
European research studies
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Glücksspielforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and standards
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
International marketing review
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of customer behaviour
2
Journal of euromarketing
2
Journal of promotion management : JPM
2
Journal of vacation marketing : an international journal
2
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ECONIS (ZBW)
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Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
2
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
3
Position-based beliefs : the center-stage effect
Valenzuela, Ana
;
Raghubir, Priya
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Saved in:
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