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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Mobile phone"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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The impact of word of mouth sources on the perceived usefulness of an innovation
Kawakami, Tomoko
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10010210887
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