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isPartOf:"The journal of socio-economics"
~isPartOf:"Journal of promotion management : JPM"
~person:"Apostolopoulou, Artemisia"
~person:"Cleophat, Claudine R."
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The journal of socio-economics
Journal of promotion management : JPM
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Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
2
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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