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isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~isPartOf:"Applied economics"
~person:"Barnatt, Christopher"
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The silver market phenomenon : marketing and innovation in the aging society
Applied economics
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Grey power : developing older customer strategies
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 203-216)
.
2011
Persistent link: https://www.econbiz.de/10008746325
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