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isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"Jang, Jiun-yi"
~person:"Witell, Lars"
~subject:"Brand management"
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
25
(
2014
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
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