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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of business research : JBR"
~subject:"Globalisierung"
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Tourism management : research, policies, practice
Journal of business research : JBR
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and emerging markets : IJBEM
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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