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isPartOf:"Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis"
~isPartOf:"Journal of hospitality and tourism insights"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Betriebliche Budgetierung"
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Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
Journal of hospitality and tourism insights
Journal of hospitality marketing & management
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A grey relation-based model for setting an advertising budget of theme parks
Chiu, Fei-rung
;
Chen, Yan-kwang
- In:
Journal of hospitality marketing & management
18
(
2009
)
7
,
pp. 639-652
Persistent link: https://www.econbiz.de/10003893328
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