//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Advertising planning
11
Werbeplanung
11
Deutschland
6
Germany
6
Advertising effects
5
Werbewirkung
5
Brand management
4
Markenführung
4
Insurance
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Versicherung
2
Advertising
1
Austria
1
Brand image
1
Consumer goods
1
Consumer goods marketing
1
Designation of origin
1
Elderly people
1
Erfolgsfaktor
1
Herkunftsbezeichnung
1
Konsumgüter
1
Konsumgütermarketing
1
Markenimage
1
Market research
1
Marktforschung
1
Strategic alliance
1
Strategische Allianz
1
Success factor
1
Target group
1
Theorie
1
Theory
1
Werbung
1
Zielgruppe
1
Ältere Menschen
1
Österreich
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
Author
All
Brunner, Christian Boris
1
Esch, Franz-Rudolf
1
Gawlowski, Dominika
1
Goertz, Susanne
1
Pogoda, Andreas
1
Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
A master class in brand planning : the timeless works of Stephen King
7
Journal of advertising : official publication of the American Academy of Advertising
3
The evolution of brands : from signals of quality to storehouses of trust
2
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbuch der Marktforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 2
1
Journal of marketing theory and practice
1
Les cahiers de recherche / HEC Paris
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Measuring and managing brands
1
The journal of consumer marketing
1
Ėkonomičeskij žurnal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
2
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->