Kong, Wilson; Harun, Amran; Sulong, Rini Suryati; Lily, … - In: International Journal of Asian Social Science 4 (2014) 8, pp. 924-939
Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products. Therefore, the aim of this paper had been to examine the influence of consumer perception of green products on green purchase intention. In this study, perception of...