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isPartOf:"VDI-Berichte"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~person:"O'Cass, Aron"
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O'Cass, Aron
Lindgreen, Adam
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VDI-Berichte
Industrial marketing management : the international journal for industrial and high-tech firms
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Journal of business research : JBR
1
Journal of strategic marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
3
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
4
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
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