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isPartOf:"Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010"
~isPartOf:"Journal of global marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
47
Social web
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
16
Online-Marketing
16
Relationship marketing
11
Brand management
10
Markenführung
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Viral marketing
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Virales Marketing
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China
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Customer integration
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Web 2.0 technologies
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Web 2.0-Technologien
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Innovation management
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Online retailing
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Online-Handel
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
Journal of global marketing
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
Factors driving social media engagement on Instagram : evidence from an emerging market
Wahid, Risqo M.
;
Gunarto, Muji
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10013361601
Saved in:
5
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
6
Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero
;
Barcelos, Alexis …
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
Saved in:
7
Social media and purchasing behavior : a study of the mediating effect of customer relationships
Shah, Ali M.
;
Zahoor, Syed Zeeshan
;
Qureshi, Ishtiaq Hussain
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10012201014
Saved in:
8
Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua
;
Hu, Tao
;
Zhang, Yue
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Saved in:
9
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
10
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
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