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isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~isPartOf:"Handbook of research methodologies and design in neuroentrepreneurship"
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Brand management
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Ahlert, Dieter
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Hubert, Marco
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Elger, Christian Erich
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Sud, Aparna
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
Handbook of research methodologies and design in neuroentrepreneurship
SpringerLink / Bücher
19
Journal of advertising research
13
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Lecture Notes in Information Systems and Organisation
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
3
Edward Elgar E-Book Archive
3
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ECONIS (ZBW)
18
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1
Human psychophysiological and genetic approaches in neuroentrepreneurship
Colosio, Marco
;
Bellavitis, Cristiano
;
Gorin, Aleksei A.
- In:
Handbook of research methodologies and design in …
,
(pp. 54-93)
.
2017
Persistent link: https://www.econbiz.de/10011753966
Saved in:
2
Experimental methodological principles for entrepreneurship research using neuroscience techniques
Pérez-Centeno, Victor
- In:
Handbook of research methodologies and design in …
,
(pp. 150-173)
.
2017
Persistent link: https://www.econbiz.de/10011753987
Saved in:
3
The cognitive neuroscience of entrepreneurial risk : conceptual and methodological challenges
Shaver, Kelly G.
;
Schjoedt, Leon
;
Passarelli, Angela
; …
- In:
Handbook of research methodologies and design in …
,
(pp. 207-240)
.
2017
Persistent link: https://www.econbiz.de/10011753999
Saved in:
4
A few words about entrepreneurial learning, training, and brain plasticity
Sud, Aparna
- In:
Handbook of research methodologies and design in …
,
(pp. 241-245)
.
2017
Persistent link: https://www.econbiz.de/10011754003
Saved in:
5
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
6
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
Saved in:
7
Psychophysiologie und Konsumentenverhaltensforschung
Gröppel-Klein, Andrea
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 75-92)
.
2010
Persistent link: https://www.econbiz.de/10003992352
Saved in:
8
Die Rolle des Belohnungssystems in der Wahrnehmung von Produkten
Elger, Christian Erich
;
Weber, Bernd
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 109-117)
.
2010
Persistent link: https://www.econbiz.de/10003992355
Saved in:
9
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
10
"Vermenschlichung" von Marken : neurowissenschaftliche Erklärungen für den Zusammenhang von anthropomorpher Gestaltung in der Markenpolitik und emotionaler Kundenbindung
Töpfer, Armin
;
Duchmann, Christian
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 167-181)
.
2010
Persistent link: https://www.econbiz.de/10003992371
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