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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : JPM"
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Konsumentenverhalten
Film industry
23
Filmwirtschaft
23
Product Placement
6
Product placement
6
USA
6
Advertising effects
5
Consumer behaviour
5
Film
5
United States
5
Werbewirkung
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product placement
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Erfolgsfaktor
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Kino
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Movie theatre
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Success factor
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content analysis
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Advertising
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Brand management
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China
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Comparison
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Markenführung
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Motion picture industry
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Welt
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box-office revenues
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consumer preferences
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Advertising planning
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Antitrust law
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Bibliometrics
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Bibliometrie
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Celebrity endorsement
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Celebrity-Werbung
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Consumer preferences
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Berger, Bruce K.
1
Chen, Huan
1
Collins, Alan
1
Fernández Blanco, Víctor
1
Gerring, Jayme V.
1
Große, Sebastian
1
Park, Dong-jin
1
Prieto-Rodriguez, Juan
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Roschk, Holger
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Working paper / Harvard Business School, Division of Research
Applied economics
Journal of promotion management : JPM
Journal of cultural economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Applied economics letters
4
Journal of global fashion marketing : JGfM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
International journal of arts management
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
NBER working paper series
3
The journal of media economics
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Business history
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Economic research
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International marketing review
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Journal of marketing
2
Journal of marketing research : JMR
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Journal of media business studies
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
Production and operations management : an international journal of the Production and Operations Management Society
2
SocioEconomic challenges : SEC
2
Working papers / Harvard Business School, Division of Research
2
Accounting, auditing & accountability journal
1
Arts and the market : AAM
1
Australian economic papers
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Chicago-Kent College of Law Research Paper
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Consuming visions : new essays on the politics of consumption in modern America
1
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The Marvel effect : cinematic universes and their impact on box office receipts
Gerring, Jayme V.
- In:
Applied economics
54
(
2022
)
42
,
pp. 4886-4899
Persistent link: https://www.econbiz.de/10013411053
Saved in:
2
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
3
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
4
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
5
Characteristics of buyers and renters of cultural goods : the case of movies
Collins, Alan
;
Fernández Blanco, Víctor
; …
- In:
Applied economics
41
(
2009
)
1/3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003829370
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