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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
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Film industry
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Working paper / Harvard Business School, Division of Research
Applied economics
Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
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