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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : JPM"
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Working paper / Harvard Business School, Division of Research
Applied economics
Journal of promotion management : JPM
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The Marvel effect : cinematic universes and their impact on box office receipts
Gerring, Jayme V.
- In:
Applied economics
54
(
2022
)
42
,
pp. 4886-4899
Persistent link: https://www.econbiz.de/10013411053
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Do movie contents influence box-office revenues?
Garcia-del-Barrio, Pedro
;
Zarco, Hugo
- In:
Applied economics
49
(
2017
)
17
,
pp. 1679-1688
Persistent link: https://www.econbiz.de/10011813519
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