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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Working Paper"
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Working paper / Harvard Business School, Division of Research
Applied economics
Journal of promotion management : JPM
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Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita
;
Anand, Bharat N.
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2006
Persistent link: https://www.econbiz.de/10003373663
Saved in:
2
The motion picture industry : critical issues in practice, current research & new research directions
Eliashberg, Joshua
;
Elberse, Anita
;
Leenders, Mark A. A. M.
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2006
Persistent link: https://www.econbiz.de/10003369566
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3
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
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2005
Persistent link: https://www.econbiz.de/10003369750
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4
Critiquing the critics : an approach for the comparative evaluation of critical schemas
Hsu, Greta
;
Podolny, Joel M.
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2003
Persistent link: https://www.econbiz.de/10001853969
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