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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The Korean economic review"
~subject:"Movie theatre"
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Movie theatre
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Filmwirtschaft
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product placement
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Experience Good
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Working paper / Harvard Business School, Division of Research
Journal of promotion management : JPM
The Korean economic review
Journal of cultural economics
14
Journal of business research : JBR
6
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International journal of industrial organization
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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The journal of media economics
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Information systems research : ISR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics & management
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Journal of global fashion marketing : JGfM
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Journal of media business studies
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Review of industrial organization
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2005: Publications of the European Audiovisual Observatory
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Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
Saved in:
2
Vertical integration and market foreclosure : empirical evidence from the Korean movie industry
Choi, Yun Jeong
;
Hahn, Jong-Hee
;
Kim, Hojung
- In:
The Korean economic review
35
(
2019
)
2
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012217167
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
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