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isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~isPartOf:"Business history review"
~subject:"IT-gestütztes Marketing"
~subject:"Kfz-Industrie"
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IT-gestütztes Marketing
Kfz-Industrie
Customer analysis
5
Kundenanalyse
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Beziehungsmarketing
4
Relationship marketing
4
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2
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Kundengewinnung
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Business history review
Advanced technologies management for retailing : frameworks and cases
2
International Series in Operations Research & Management Science
2
Mit 60 Tabellen
2
SpringerLink / Bücher
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
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E-business management : integration of Web technologies with business models
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E-marketing ; Vol. 1
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Entwicklungen im Wuppertaler Generic-Management-Konzept
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Gabler-Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovations in supply chain management for information systems : novel approaches
1
International Series in Quantitative Marketing
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International series in operations research & management science
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International series in quantitative marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
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New economy in kleinen und mittleren Unternehmen
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Reihe: Marketing, Handel und Management
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Schriftenreihe Studien zur Wirtschaftsinformatik
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Springer eBook Collection / Business and Economics
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The service industries journal
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Vertriebssteuerung in der Finanzdienstleistungsindustrie
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Wiley & SAS business series
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Wissensbasierte Unternehmensorganisation : Inhalte, Instrumente, Szenarien
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ECONIS (ZBW)
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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
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2
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
3
Putting foreign consumers on the map : J. Walter Thompson's struggle withGeneral Motors' international advertising account in the 1920s
Merron, Jeff
- In:
Business history review
73
(
1999
)
3
,
pp. 465-503
Persistent link: https://www.econbiz.de/10001452133
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