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isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Bayes-Statistik"
~subject:"Entscheidungsbaum"
~subject:"Marktsegmentierung"
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Bayes-Statistik
Entscheidungsbaum
Marktsegmentierung
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
7
Konsumentenverhalten
7
Forecasting model
5
Prognoseverfahren
5
Classification
4
Computer-assisted marketing
4
Customer analysis
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenanalyse
4
Theorie
4
Theory
4
Customer satisfaction
3
Data Mining
3
Data mining
3
Decision tree
3
Kundenzufriedenheit
3
Market segmentation
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayesian inference
2
Call centre
2
Callcenter
2
Customer acquisition
2
Customer value
2
Dienstleistungsqualität
2
Direct marketing
2
Direktmarketing
2
E-Mail
2
E-mail
2
Einzelhandel
2
Financial services
2
Finanzdienstleistung
2
Food retailing
2
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Book / Working Paper
8
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Arbeitspapier
8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
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English
8
Author
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Van den Poel, Dirk
8
Benoit, Dries F.
2
Baesens, Bart
1
Ballings, Michel
1
Camanho, A. S.
1
Falcao e Cunha, Joao
1
Jonker, Jedid-Jah Jan
1
Miguéis, Vera L.
1
Piersma, Nanda
1
Prinzie, Anita
1
Verhelst, Benjamin
1
Verstraeten, Geert
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
International journal of business information systems : IJBIS
5
Journal of retailing and consumer services
5
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Information systems and e-business management : ISeB
3
International journal of contemporary hospitality management
3
Beiträge zum Controlling
2
European journal of operational research : EJOR
2
Gabler Research / Unternehmensführung und Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing analytics : JMA
2
Journal of service research : JSR
2
Journal of targeting, measurement and analysis for marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Munich Business School - Publications
2
Quantitative marketing and economics : QME
2
Schriften zum europäischen Management
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Services marketing quarterly
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
Advanced controlling : für Manager und Controller
1
Advances in applied economics, business and development
1
Agricultural finance review
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Arts marketing : an international journal ; AM
1
Baltic journal of management
1
Benchmarking : an international journal ; BIJ
1
Berliner Schriften zur anwendungsorientierten Bankbetriebslehre
1
Central European business review : CEBR
1
Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
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ECONIS (ZBW)
8
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1
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
2
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
3
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
4
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
5
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
6
Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936743
Saved in:
7
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
8
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
Saved in:
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