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isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Classification"
~subject:"Klassifikation"
~subject:"Theorie"
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Classification
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Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
7
Konsumentenverhalten
7
Forecasting model
5
Prognoseverfahren
5
Computer-assisted marketing
4
Customer analysis
4
IT-gestütztes Marketing
4
Kundenanalyse
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Theory
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Customer satisfaction
3
Data Mining
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Data mining
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Decision tree
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Kundenzufriedenheit
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Market segmentation
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Marktsegmentierung
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Algorithm
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Bayes-Statistik
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Call centre
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Direktmarketing
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Arbeitspapier
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Graue Literatur
7
Non-commercial literature
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English
8
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Van den Poel, Dirk
8
De Bock, Koen W.
2
Baesens, Bart
1
Ballings, Michel
1
Benoit, Dries F.
1
Camanho, A. S.
1
Coussement, Kristof
1
Falcao e Cunha, Joao
1
Jonker, Jedid-Jah Jan
1
Miguéis, Vera L.
1
Piersma, Nanda
1
Prinzie, Anita
1
Verstraeten, Geert
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Gabler Edition Wissenschaft
68
SpringerLink / Bücher
51
European journal of operational research : EJOR
38
Springer eBook Collection / Business and Economics
33
Europäische Hochschulschriften / 5
28
Neue betriebswirtschaftliche Forschung : Nbf
21
Gabler-Edition Wissenschaft
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
Journal of business economics : JBE
16
Kundenbeziehungen im Dienstleistungsbereich
16
Basler Schriften zum Marketing
14
Die Betriebswirtschaft : DBW
13
Handelsforschung
13
International journal of production research
13
Berichte aus der Betriebswirtschaft
12
Interaktionen im Dienstleistungsbereich
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
DUV / Wirtschaftswissenschaft
11
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
10
Betriebswirtschaftslehre für Technologie und Innovation
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
9
Hamburger Schriften zur Marketingforschung
9
Marketing : ZFP ; journal of research and management
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
9
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
8
International journal of production economics
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Meddelanden från Svenska Handelshögskolan
8
Operations research letters
8
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Wissenschaft & Praxis
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
7
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
7
Production and operations management : an international journal of the Production and Operations Management Society
7
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ECONIS (ZBW)
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1
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
2
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
3
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
4
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
Saved in:
5
Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936743
Saved in:
6
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
7
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
8
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
Saved in:
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