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isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Social role
5
Soziale Rolle
5
Jugendliche
4
Youth
4
Consumer behaviour
3
Gender
3
Geschlecht
3
Girls
2
Hong Kong
2
Hongkong
2
Mädchen
2
Socialization
2
Sozialisation
2
Advertising
1
Advertising effects
1
Age group
1
Altersgruppe
1
Athletes
1
Australia
1
Australien
1
Botsuana
1
Botswana
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Communication media
1
Fernsehprogramm
1
Foreign language
1
Fremdsprache
1
Kognition
1
Kommunikationsmedien
1
Sportler
1
Television programme
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
Werbung
1
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Article
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4
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4
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English
4
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Buksa, Ivan
1
Chan, Kara
1
Hampl, Jeffrey S.
1
Makgosa, Rina
1
Mitsis, Ann
1
Ng, Yu Leung
1
Williams, Russell B.
1
Winham, Donna
1
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Young consumers : insight and ideas for responsible marketers
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
International journal of human resource management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
AMS review : official publication of the Academy of Marketing Science
1
Applied economics letters
1
Beiträge zum Produkt-Marketing
1
DNB working paper
1
Discussion papers / CEPR
1
Gender in management : an international journal
1
Handbook of brand relationships
1
Handbuch zur ökonomischen Bildung
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of innovation management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of marketing education : JME
1
Journal of marketing for higher education
1
Journal of modelling in management
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Key issues in marketing management
1
Leadership & organization development journal
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Services marketing quarterly
1
Sport management review
1
The service industries journal
1
Tourism and hospitality research : THR
1
Working paper / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
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1
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
2
Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan
;
Mitsis, Ann
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
Saved in:
3
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10008809033
Saved in:
4
Adolescents report television characters do not influence their self-perceptions of body image, weight, clothing choices or food habits
Winham, Donna
;
Hampl, Jeffrey S.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10003745621
Saved in:
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