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isPartOf:"ZEW discussion papers"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Low-cost strategy"
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Low-cost strategy
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ZEW discussion papers
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Department of Economics working paper series / McMaster University, Department of Economics
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How price promotions influence postpurchase consumption experience over time
Lee, Leonard
;
Tsai, Claire I.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 943-959
Persistent link: https://www.econbiz.de/10010253785
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Retailer pricing strategy and consumer choice under price uncertainty
Danziger, Shai
;
Hadar, Liat
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 761-774
Persistent link: https://www.econbiz.de/10010473384
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