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isPartOf:"Zeitschrift für KMU und Entrepreneurship : ZfKE"
type_genre:"Case study"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Gabler Edition Wissenschaft"
~language:"eng"
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Marketing management
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Zeitschrift für KMU und Entrepreneurship : ZfKE
Berichte aus der Betriebswirtschaft
Entrepreneurship marketing : principles and practice of SME marketing
Gabler Edition Wissenschaft
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Cases on SMEs and open innovation : applications and investigations
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Contemporary challenges to international business
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
3
International journal of business information systems : IJBIS
3
International journal of commerce and management
3
International journal of production research
3
Management decision : MD
3
Marketing intelligence & planning
3
Premier reference source
3
Service business : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Business ethics : a European review
2
Cases on strategic social media utilization in the nonprofit sector
2
Contributions to economics
2
Creativity and innovation management
2
E-business managerial aspects, solutions and case studies
2
Effective human resources management in small and medium enterprises : global perspectives
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Frontiers in African business research
2
GRIPS discussion papers
2
Global perspectives on small and medium enterprises and strategic information systems : international approaches
2
Handbook of research on strategic management in small and medium enterprises
2
Humanistic management in practice
2
Innovation through knowledge transfer 2012
2
International business : new challenges, new forms, new perspectives
2
International growth of small and medium enterprises
2
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ECONIS (ZBW)
22
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1
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
2
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
3
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
4
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
5
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
Saved in:
6
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
Saved in:
7
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
8
International entrepreneurship and SMEs
Ibeh, Kevin
;
Analogbei, Mathew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 273-284)
.
2011
Persistent link: https://www.econbiz.de/10008822519
Saved in:
9
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
10
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
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