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isPartOf:"Zeitschrift für KMU und Entrepreneurship : ZfKE"
type_genre:"Case study"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Marketingmanagement"
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Akunuri, Jaya
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Ekwulugo, Frances
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Eng, Teck Yong
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Khan, Hina
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Lamont, Matthew
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Leiper, Neil
1
Nwankwo, Sonny
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Zeitschrift für KMU und Entrepreneurship : ZfKE
Berichte aus der Betriebswirtschaft
Entrepreneurship marketing : principles and practice of SME marketing
Journal of vacation marketing : an international journal
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Corporate communications : an international journal
1
International journal of globalisation and small business : IJGSB
1
International journal of production economics
1
Journal of strategic management education : JSME
1
Management strategies and innovation
1
Management-Instrumente in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
1
Small enterprise research : SER ; the Journal of SEAANZ
1
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ECONIS (ZBW)
6
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1
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
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2
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
3
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
4
Internet marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
Saved in:
5
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
6
The better mousetrap fallacy : a case study of the Bali pathfinder tourist map
Leiper, Neil
;
Lamont, Matthew
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 95-103
Persistent link: https://www.econbiz.de/10009160495
Saved in:
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