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language:"deu"
type_genre:"Graue Literatur"
~person:"Regier, Stefanie"
~subject:"Handelsmarke"
~subject:"Store brand"
~type_genre:"Mikroform"
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Regier, Stefanie
Huber, Frank
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
;
Sauer, Silke
-
2006
Persistent link: https://www.econbiz.de/10003301751
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Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Wilhelmi, Sabine
-
2005
Persistent link: https://www.econbiz.de/10003233148
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