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language:"deu"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Markenführung"
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Markenführung
Brand image
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
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Becker, Christian
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2009
Persistent link: https://www.econbiz.de/10009665199
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