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language:"deu"
~isPartOf:"Stiftung & Sponsoring : das Magazin für Non-Profit-Management und -Marketing"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Value creation"
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Stiftung & Sponsoring : das Magazin für Non-Profit-Management und -Marketing
Web 2.0 : neue Perspektiven für Marketing und Medien
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Kundenintegration in die Wertschöpfung am Beispiel des Buchmarkts
Blömeke, Eva
;
Braun, Alexander
;
Clement, Michel
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 289-303)
.
2008
Persistent link: https://www.econbiz.de/10003652504
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