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language:"deu"
~person:"Jochheim, Nina"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Asymmetric information
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Beziehungsmarketing
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Jochheim, Nina
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Aufbruch : Ingredient Branding schafft Werte
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ECONIS (ZBW)
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Der Zusammenhang zwischen Ingredient Branding und Kundenloyalität : eine Darstellung von Ingredient Branding als anbieterseitige Gestaltungsoption in Transaktionsbeziehungen
Jochheim, Nina
;
Basting, Jochen
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 88-111)
.
2009
Persistent link: https://www.econbiz.de/10003894393
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