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language:"deu"
~subject:"Lokaler Hörfunk"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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21.06.1988
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Ohne Risiken und Nebenwirkungen : Radiowerbung für die Pharmabranche
Fuhlisch, Andreas
- In:
Healthcare Marketing / Jahrbuch
(
2009
),
pp. 142-146
Persistent link: https://www.econbiz.de/10003815592
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2
Multiplikatoreffekte mit Radiowerbung : Ergebnisse einer Repräsentativbefragung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2008
)
12
,
pp. 635-641
Persistent link: https://www.econbiz.de/10003792914
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3
Wahrnehmungs- und Wirkungschancen von Radio- und Onlinewerbung : Ergebnisse der Studie Radio/On
Wild, Christoph
- In:
Media-Perspektiven
(
2007
)
11
,
pp. 552-559
Persistent link: https://www.econbiz.de/10003592290
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