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language:"deu"
~subject:"Perception"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
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Aufbruch : Ingredient Branding schafft Werte
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ECONIS (ZBW)
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Ingredient Branding als Instrument der strategischen Positionierung : eine Herausforderung für die Marktforschung
Oettgen, Nora
;
Bendig, Tim
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 112-130)
.
2009
Persistent link: https://www.econbiz.de/10003894395
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Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
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1999
Persistent link: https://www.econbiz.de/10001352263
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