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language:"deu"
~subject:"Virales Marketing"
~type:"article"
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Virales Marketing
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Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Marketing : vor, während und nach der Messe
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Die Erfolgsfaktoren von Pop-up-Stores
Gursch, Francesca
;
Gursch, Giulia
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 15-31)
.
2014
Persistent link: https://www.econbiz.de/10010471021
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2
Alternative Kommunikationsformen : Chancen und Risiken für die Anwendung im Tourismus
Lang, Andrea
;
Schröder, Alexander
;
Schuler, Alexander
- In:
Innovationen in Tourismus und Freizeit : Hypes, Trends …
,
(pp. 121-137)
.
2011
Persistent link: https://www.econbiz.de/10009295694
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3
Guerillamarketing
Geiger, Fred
- In:
Marketing : vor, während und nach der Messe
,
(pp. 132-153)
.
2010
Persistent link: https://www.econbiz.de/10003997468
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