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language:"eng"
~accessRights:"restricted"
~isPartOf:"Applied economics"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Market segmentation
15
Marktsegmentierung
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10
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market segmentation
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Applied economics
Segmentation in social marketing : process, methods and application
Journal of retailing and consumer services
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18
Tourism management : research, policies, practice
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Discussion papers / CEPR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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International journal of wine business research
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Journal of revenue and pricing management
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International journal of contemporary hospitality management
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Journal of business research : JBR
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Journal of marketing analytics : JMA
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Tourism economics : the business and finance of tourism and recreation
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Handbook of research on ethnic and intra-cultural marketing
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International journal of hospitality management
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International journal of wine business research : IJWBR
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Journal of financial economics
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Journal of food products marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Market : review for marketing theory and practice
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Technological forecasting & social change : an international journal
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Applied economics letters
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Economics letters
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Journal of air transport management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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15
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1
Heterogeneity and fine wine prices : application of the quantile regression approach
Amédée-Manesme, Charles-Olivier
;
Faye, Benoît
;
Le …
- In:
Applied economics
52
(
2020
)
26
,
pp. 2821-2840
Persistent link: https://www.econbiz.de/10012221455
Saved in:
2
Public versus private insurance system with (and without) transaction costs : optimal segmentation policy of an informed monopolist
Braouezec, Yann
- In:
Applied economics
51
(
2019
)
18
,
pp. 1907-1928
Persistent link: https://www.econbiz.de/10012196617
Saved in:
3
Modelling preference heterogeneity for theatre tickets : a discrete choice modelling approach on Royal Danish Theatre booking data
Baldin, Andrea
;
Hansen, Trine Bille
- In:
Applied economics
50
(
2018
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011847022
Saved in:
4
Profiling hospital utilization in a mixed public-private system
Gu, Megan
;
Johar, Meliyanni
- In:
Applied economics
49
(
2017
)
4
,
pp. 361-375
Persistent link: https://www.econbiz.de/10011810644
Saved in:
5
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
7
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
8
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
9
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
10
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
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