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language:"eng"
~accessRights:"restricted"
~isPartOf:"Economics letters"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Market segmentation
15
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2
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Economics letters
Segmentation in social marketing : process, methods and application
Journal of retailing and consumer services
20
Discussion paper / Centre for Economic Policy Research
18
Tourism management : research, policies, practice
11
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10
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of strategic marketing
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European journal of operational research : EJOR
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International journal of wine business research
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Journal of revenue and pricing management
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International journal of contemporary hospitality management
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Journal of business research : JBR
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Journal of marketing analytics : JMA
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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SpringerLink / Bücher
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Tourism economics : the business and finance of tourism and recreation
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Working paper / National Bureau of Economic Research, Inc.
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The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
Handbook of research on ethnic and intra-cultural marketing
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International journal of hospitality management
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International journal of wine business research : IJWBR
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Journal of financial economics
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of vacation marketing : an international journal
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Market : review for marketing theory and practice
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Applied economics letters
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Journal of air transport management
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ECONIS (ZBW)
15
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1
The impact of quantitative and qualitative easing on term structure : evidence from micro-level data
Hattori, Takahiro
- In:
Economics letters
195
(
2020
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012510060
Saved in:
2
Vertical foreclosure and multi-segment competition
Jullien, Bruno
;
Reisinger, Markus
;
Rey, Patrick
- In:
Economics letters
169
(
2018
),
pp. 31-34
Persistent link: https://www.econbiz.de/10012019562
Saved in:
3
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
4
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
5
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
6
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
7
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
8
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
Saved in:
9
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
10
Increasing civic engagement through market segmentation
Randle, Melanie
;
Dolnicar, Sara
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 129-142)
.
2017
Persistent link: https://www.econbiz.de/10011557925
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