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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Market segmentation
16
Marktsegmentierung
16
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10
Social marketing
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3
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Dietrich, Timo
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Liqun, Ge
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Journal of food products marketing
Segmentation in social marketing : process, methods and application
Journal of retailing and consumer services
20
Discussion paper / Centre for Economic Policy Research
18
Tourism management : research, policies, practice
11
Discussion papers / CEPR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of strategic marketing
9
European journal of operational research : EJOR
8
International journal of wine business research
8
Journal of revenue and pricing management
8
International journal of contemporary hospitality management
7
Journal of business research : JBR
7
Journal of marketing analytics : JMA
7
Journal of travel and tourism marketing
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
7
Working paper / National Bureau of Economic Research, Inc.
7
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
Handbook of research on ethnic and intra-cultural marketing
5
International journal of hospitality management
5
International journal of wine business research : IJWBR
5
Journal of financial economics
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
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Market : review for marketing theory and practice
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Technological forecasting & social change : an international journal
5
Tourism management perspectives : TMP
5
Applied economics
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Applied economics letters
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Economics letters
4
Journal of air transport management
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Journal of international economics
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Journal of vacation marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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American economic review
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Australasian marketing journal
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ECONIS (ZBW)
16
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1
Understanding local food consumers : theory of planned behavior and segmentation approach
Kumar, Archana
;
Smith, Sylvia
- In:
Journal of food products marketing
24
(
2018
)
2
,
pp. 196-215
Persistent link: https://www.econbiz.de/10011880242
Saved in:
2
Helping you to waste less? : consumer acceptance of food marketing offers targeted to food-related lifestyle segments of consumers
Aschemann-Witzel, Jessica
- In:
Journal of food products marketing
24
(
2018
)
5
,
pp. 522-538
Persistent link: https://www.econbiz.de/10011964724
Saved in:
3
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
4
Segmentation of German consumers based on perceived dimensions of luxury food
Hartmann, Laura
;
Nitzko, Sina
;
Spiller, Achim
- In:
Journal of food products marketing
23
(
2017
)
7
,
pp. 733-768
Persistent link: https://www.econbiz.de/10011799754
Saved in:
5
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
7
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
8
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
9
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
10
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
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