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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Arbeitsmarkt"
~subject:"Big Data"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
SpringerLink / Bücher
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Advanced digital marketing strategies in a data-driven era
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Big data marketing strategies for superior customer experience
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Supply Management Research : aktuelle Forschungsergebnisse 2022
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Navigating the job market with gender research
Cherup, Abigail Nappier
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10012515254
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On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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