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language:"eng"
~accessRights:"restricted"
~person:"Lourenço, Fernando"
~subject:"SME"
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Lourenço, Fernando
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International journal of entrepreneurial behaviour & research
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Journal of small business and enterprise development
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Marketing in SMEs : a "4Ps" self-branding model
Resnick, Sheilagh Mary
;
Cheng, Ranis
;
Simpson, Mike
; …
- In:
International journal of entrepreneurial behaviour & …
22
(
2016
)
1
,
pp. 155-174
Persistent link: https://www.econbiz.de/10011542530
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2
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
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