//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~institution:"American Management Association"
~institution:"Econometrisch Instituut <Rotterdam>"
~language:"spa"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
10
Marketing management
4
Marketingmanagement
4
Theorie
4
Theory
4
USA
4
United States
4
Absatz
2
Marketing theory
2
Marketingtheorie
2
Vereinigte Staaten
2
Absatztechnik
1
Bayes-Statistik
1
Bayesian inference
1
Cointegration
1
Econometric model
1
Estimation
1
Forecasting model
1
Kointegration
1
Kosten
1
Lagermanagement
1
Management
1
Market research
1
Marktforschung
1
Productivity
1
Produktivität
1
Prognoseverfahren
1
Präferenztheorie
1
Qualitative Methode
1
Qualitative method
1
Sales promotion
1
Schätzung
1
Selling
1
Statistical test
1
Statistischer Test
1
Theory of preferences
1
Verkauf
1
Verkaufsförderung
1
Vertriebskosten
1
Waffenmarkt
1
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Arbeitspapier
4
Working Paper
4
Graue Literatur
2
Non-commercial literature
2
Language
All
English
Spanish
Author
All
Franses, Philip Hans
3
Fok, Dennis
2
Paap, Richard
2
Donkers, Bas
1
Horváth, Csilla
1
Melenberg, Bertrand
1
Swayze, Francis Seward
1
more ...
less ...
Institution
All
American Management Association
Econometrisch Instituut <Rotterdam>
American Marketing Association
67
Edward Elgar Publishing
19
OECD
13
IGI Global
11
Springer International Publishing
11
Academy of Marketing Science
10
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
10
NetLibrary, Inc
9
Chartered Institute of Marketing
8
Harvard Graduate School of Business Administration
7
Erasmus Research Institute of Management
5
USA / Department of Agriculture
5
AMACOM
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Information Resources Management Association
4
Logos Verlag Berlin
4
Walter de Gruyter GmbH & Co. KG
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Business & Economics Society International
3
Eric Cuvillier <Firma>
3
Eurasia Business and Economics Society
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Europäische Kommission / Programme of Technical Assistance to the New Independent States
3
Fachhochschule Reutlingen / European School of Business
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Institute of Practitioners in Advertising <London>
3
International Association of Business Communicators
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
University of Illinois at Chicago / Institute for Entrepreneurial Studies
3
World Tourism Organization
3
Academy of Marketing
2
more ...
less ...
Published in...
All
Econometric Institute research papers
4
Its Marketing series
3
AMA management report series
1
AMA management report: Nr 15
1
Its Consumer and industrial marketing series. C.M.19
1
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
2
Forecasting in marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Saved in:
3
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
4
Testing predictive performance of binary choice models
Donkers, Bas
(
contributor
);
Melenberg, Bertrand
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644141
Saved in:
5
Aspects of modern marketing : tools, technigues, and market trends
1958
Persistent link: https://www.econbiz.de/10000674851
Saved in:
6
Increasing profits on the marketing dollar by controlling marketing costs and raising sales force productivity
American Management Association
-
1957
Persistent link: https://www.econbiz.de/10002746221
Saved in:
7
The marketing concept : its meaning to management
American Management Association
-
1957
Persistent link: https://www.econbiz.de/10002772221
Saved in:
8
Broadening horizons in marketing : new challenges for sales management
American Management Association
-
1956
Persistent link: https://www.econbiz.de/10003024516
Saved in:
9
Improved controls for marketing management
Swayze, Francis Seward
(
contributor
)
-
American Management Association
-
1935
Persistent link: https://www.econbiz.de/10002871177
Saved in:
10
Defense marketing in the 1960's : dimensions of the market and guides for selling in it
American Management Association
-
1961
Persistent link: https://www.econbiz.de/10002705328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->