Kwiatkowska, Joanna A. - In: Annales Universitatis Apulensis Series Oeconomica 2 (2009) 11, pp. 51-51
Among internet users surveyed, 63% declares a negative attitude towardsadvertisements placed in the Internet [3]. At the same time, the value of advertising market in theInternet in Poland has a colossal potential. The internet advertisement will appeal to Internauts ifthe form of its content is...