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language:"eng"
~isPartOf:"Arts marketing : an international journal ; AM"
~isPartOf:"International marketing review"
~subject:"Markenimage"
~subject:"Welt"
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SpringerLink / Bücher
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1
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
2
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
3
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
4
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
5
Why promote sold-out concerts? : a Durkheimian analysis
Duffett, Mark
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009573188
Saved in:
6
Arts management/marketing journal citation analysis : assessing external impact
Rentschler, Ruth
;
Kirchner, Theresa A.
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10009573190
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