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language:"eng"
~isPartOf:"Banking and finance : views from Hungary and Japan; [in May 1991, the 5th Hungary-Japan Economic Roundtable Conference was held in Budapest]"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"New trends in banking management : with 42 tables"
~isPartOf:"Services marketing quarterly"
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Bank marketing
33
Bankmarketing
33
Beziehungsmarketing
12
Relationship marketing
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Consumer behaviour
8
Konsumentenverhalten
8
Personal banking
8
Privatkundengeschäft
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Electronic Banking
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Advertising effects
3
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Banking and finance : views from Hungary and Japan; [in May 1991, the 5th Hungary-Japan Economic Roundtable Conference was held in Budapest]
Journal of financial services marketing : JFSM
New trends in banking management : with 42 tables
Services marketing quarterly
Client centricity : relationship management in banking
11
The international journal of bank marketing : IJBM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service research : JSR
4
The journal of services marketing
4
The service industries journal
4
Commercial lending review
3
FDIC quarterly
3
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
3
Journal of retailing and consumer services
3
Thünen-series of applied economic theory : working paper
3
Bankers' magazine
2
Banks and bank systems : international research journal
2
CRM in financial services : a practical guide to making customer relationship management work
2
Discussion paper / Centre for Economic Policy Research
2
Emerald points
2
European management journal
2
Europäische Hochschulschriften / 5
2
International journal of business innovation and research
2
Journal of marketing
2
Journal of payments strategy & systems
2
Strategic marketing management and tactics in the service industry
2
Young consumers : insight and ideas for responsible marketers
2
Acta Universitatis Danubius / Oeconomica
1
Advances in Pacific Basin business, economics, and finance
1
Advances in banking technology and management : impacts of ICT and CRM
1
Aktuelle Entwicklungen im Finanzdienstleistungsbereich : 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein ; mit 50 Tabellen
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
BREAD working paper
1
Bangladesh journal of political economy
1
Banken in Japan heute : kulturelle Besonderheiten und Erfahrungen im japanischen Finanzwesen
1
Banking : services, opportunities and risks
1
Banking and information technology : BIT ; a strategic report for top management
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Bulletin / Bank of Finland
1
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ECONIS (ZBW)
33
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1
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
Modeling a formative measure of relationship quality and its effects : evidence from the Hong Kong retail banking industry
Tung, Brian
;
Carlson, Jamie
- In:
Services marketing quarterly
34
(
2013
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10009745738
Saved in:
3
Current sales training practices in the commercial retail banking industry in Malaysia
Jantan, M. Asri
;
Honeycutt, Earl D.
- In:
Services marketing quarterly
34
(
2013
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009726523
Saved in:
4
A model of green bank marketing
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009681450
Saved in:
5
The contextual relevance effect on financial advertising
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009161435
Saved in:
6
The effects of investment knowledge and visual communications on comprehension of investment disclosures
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009385056
Saved in:
7
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
8
An investigation of the role of job resources in mitigating customer-related social stressors and emotional exhaustion
Karatepe, Osman M.
;
Yorganci, Ilkay
;
Haktanir, Mine
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10003953054
Saved in:
9
The impact of the internet upon bank marketing
Proença, João F.
;
Martins Silva, Marta
;
Fernandes, Teresa
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10009563153
Saved in:
10
The impact of company type and corporate social responsibility messaging on consumer perceptions
Mattila, Anna S.
;
Hanks, Lydia
;
Kim, Ellen Eun Kyoo
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 126-135
Persistent link: https://www.econbiz.de/10009563155
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