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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~subject:"B-to-B-Marketing"
~subject:"Customer value"
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B-to-B-Marketing
Customer value
Marketing
68
Lieferantenmanagement
29
Marketing management
29
Marketingmanagement
29
Supplier relationship management
29
Business-to-business marketing
26
industrial marketing
22
business marketing
19
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Honeycutt, Earl D.
2
Kim, Namwoon
2
Lichtenthal, J. David
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Lim, Weng Marc
2
Mummalaneni, Venkatapparao
2
Wilson, David T.
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Business horizons
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of business & industrial marketing
11
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of modelling in management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
MSI reports : working paper series
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A Ronald Press publication
1
A Wiley-Interscience Publication
1
A century of marketing
1
AMA bibliography series
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Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
California management review
1
Challenges for the trade of Central and Southeast Europe
1
Creating and managing superior customer value
1
Developing relationships, personalization, and data herald in marketing 5.0
1
Economic issues
1
Electronic markets : the international journal on networked business
1
Essentials of Marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Foundations and trends in marketing : FTMKT
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of business-to-business marketing
1
Handbook of research on customer equity in marketing
1
Handbook on business information systems
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Hutchinson marketing library
1
ITESM Working Paper
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of business performance management
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International journal of public sector management
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ECONIS (ZBW)
27
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
6
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
7
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
8
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
9
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
10
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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