Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18
E-commerce is a comparatively classical concept that emerged into the business language in the 1970s. However, the theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore, we seek to statistically examine the impact of...