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language:"eng"
~isPartOf:"Consumer psychology in a social media world"
~person:"Hennigs, Nadine"
~subject:"Konsumentenverhalten"
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Hennigs, Nadine
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Consumer psychology in a social media world
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of brand management : an international journal
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To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
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