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language:"eng"
~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Beziehungsmarketing
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Huber, Frank
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
12
Conjoint measurement : methods and applications
11
The nature and scope of marketing research
10
Fundamentals of marketing research ; Vol. 4
9
Alternative market research methods : market sensing
8
Developmental challenges in marketing research
8
Fundamentals of marketing research ; Vol. 3
8
Fundamentals of marketing research ; Vol. 6
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
7
The development of marketing theory and its philosophical underpinnings
7
Handbook of consumer psychology
6
Handbook of research methods for marketing management
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Consumption culture in Europe : insight into the beverage industry
5
Critical marketing : defining the field
5
Econometric models in marketing
5
Fundamentals of marketing research ; Vol. 5
5
McGraw-Hill/Irwin series in marketing
5
Product research : the art and science behind successful product launches
5
Handbook of qualitative research methods in marketing
4
Handbook on cross-cultural marketing
4
Kellogg on marketing
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Marketing management : a cultural perspective
4
Multicultural perspectives in customer behaviour
4
The PDMA handbook of new product development
4
The SAGE handbook of marketing theory
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Always learning
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Gendering theory in marketing and consumer research
3
Handbook of research in international marketing
3
Handbook of research on ethnic and intra-cultural marketing
3
Interpretive consumer research : paradigms, methodologies & applications
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Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
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2
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
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3
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
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