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language:"eng"
~isPartOf:"Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
International marketing ; Vol. V
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International marketing in the fast changing world
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The Routledge companion to contemporary brand management
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The definitive book of branding
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Effective co-branding between two firms : a game theory perspective
Yan, Qiang
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 355-362)
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2012
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